HPR’s Best of the Best 2017

July 17th, 2017

JL Beers Awarded – Best Burger & Best Restaurant Service!

HPR Best of the Best Burger 2017HPR Best of the Best Restaurant Service 2017

Fargo Monthly’s Flavor Awards 2017

Written by: Erica Rapp of Fargo Monthly. May 2017

Best Burger – Humpty Dumpty®

Back-to-Back Winner!

The Humpty Dumpty burger has been a staple menu item at JL Beers since day one, and has created somewhat of a legacy for itself when it comes to local burger lovers. With just a fried egg and cheese stacked amidst perfect buns and a patty, this burger proves that less really can be more when it comes to great flavor. You can also add bacon or even substitute the beef for a black bean, wild rice and quinoa patty if you’re not a meat-eater.

www.fargomonthly.com

Best of the Red River Valley 2016

Best Burger & Best Fries2016-best-of-red-river-valley-logo

Written by: Tracy Briggs of The Forum of Fargo-Moorhead on October 29th, 2016

What is your reaction to your follow-up win?
“We try to put out the best burgers and beer everyday and we’re just glad people seem to appreciate what we do,” said Brandon Nilson, general manager of JL Beers in downtown Fargo.
What makes your burgers different?
“We use the best possible ingredients because we know that’s how you get the best products,” Nilson said. “There isn’t a bad burger on the menu.”
What’s your favorite burger?
“I’d have to say the Humpty Dumpty burger. It’s just a burger with a fried egg and American cheese on it. That’s it. But it’s really good,” he said.
What makes your fries different?
“They’re ours,” Nilson said. “We don’t pre-cut our fries and chips. We cut them after you order them. You can’t get more fresh than that!”
What would you say to someone who has never been to JL Beers?
“We’re in our seventh year in Fargo-Moorhead,” Nilson said. “I’d invite them to come out and try it.”

Fargo Monthly’s Flavor Awards 2016

Written by: Erica Rapp of Fargo Monthly. June 2016Fargo Monthly 2016 Flavor Awards - Best Burger Humpty Dumpty
Photography by: Paul Flessland

Best Burger – Humpty Dumpty®

As the winner of many burger awards, including some of our own, the Humpty Dumpty burger has been a staple menu item at JL Beers since day one. With just a fried egg and American cheese amidst a perfect bun and patty, this burger proves that less can really be more when it comes to great flavor. You can also add bacon or substitute the beef for a black bean, wild rice and quinoa patty as your heart desires.

www.fargomonthly.com

HPR’s Best of the Best 2016

June 5th, 2016

JL Beers Awarded – Best Burger & Best Craft Beer Selection!

2016 HPR Best of the Best - Best Burger2016 HPR Best of the Best - Best Craft Beer Selection

Best of the Red River Valley 2015

Best Burger & Best Fries

Written by: John Lamb of The Forum of Fargo-Moorhead on October 31st, 2015

What’s the appeal of the JL burgers?
“Honestly, it’s the simplicity. We don’t over¬complicate it. It’s straight¬forward. Because we keep our menu simple, we keep our products fresh,” says Lane Johnson, assistant manager at the downtown Fargo location.
What about the fries?
“It’s a fun thing to watch, people trying to see how that works. They see that pressurized fry¬cutter and every time they hear that noise they look over and say, ‘Oh cool. That’s how they do it.’ It’s kind of entertaining to them. It gives them a show. They can see everything that’s being made for them. There’s no curtain.”
How many potatoes do you go through in a day?
“It depends on the day, but we can go through 250 pounds.”

HPR’s Best Bets 2015

May 28th, 2015

JL Beers Awarded – Best Burger, Best Craft Beer Selection, and Best Lunch!

2015 HPR Best Bets - Best Burger2015 HPR Best Bets - Best Craft Beer Selection2015 HPR Best Bets - Best Lunch

www.hpr1.com 

2014 Best of the Red River Valley

Forum Best of the Red River Valley 2014Best Burger, Best Fries, and Best Beer Selection

Written by: Dave Olson of The Forum of Fargo-Moorhead on November 22nd, 2014

Locations: 518 1st Ave. N., Fargo, (701) 492-3377; 4240 32nd Ave. S. Fargo, (701) 356-4240; 2902 Highway 10 E., Moorhead, (218) 422-4400; 810 13th Ave. E., West Fargo, (701) 373-8484

Reaction to winning: “We’re excited to be recognized again. We’ve won those same awards the last couple of years, and it really means a lot to us for our customers to vote and show their appreciation continually in those categories,” said Lance Thorson, co-founder of JL Beers.

Secret to your success: “I think just having a love for what we do and having a true passion for craft beer. As far as the food portion of it, we don’t have a huge menu, so items we do have – hamburgers, fresh-cut fries and chips – we try to do the best we can to maintain a quality and a value people enjoy.”

Something people don’t know about your business: “We are continuing to expand. We have a franchise in Minot that will be opening in February, and we’re looking at another location in Sioux Falls, S.D.”

Best Burgers in Fargo

Written by: Andrew Jason of Fargo Monthly on June 12th, 2014.
Photography by: J. Alan Paul Photography

Fargo Monthly - Best Burger 2014Of all the food groups, burgers might be our favorite. What other food says summer like a juicy, thick and succulent burger topped with unique toppings. We took a poll to find out your favorite burger in town. Welcome to Fargo Monthly’s first annual best burger competition.

Humpty Dumpty from JL Beers

Shocking, right? Was there even a debate about what the best burger in town was? The Humpty Dumpty burger is the consensus favorite in Fargo, and for good reason. Not only has JL Beers become a staple burger spot in Fargo, their beef is always memorable and they are always rolling in new beer on tap. Any burger on the JL menu is a winner, but there’s only one that can make you second guess your decision to order anything else. The simplicity of the ingredients makes the Humpty Dumpty burger extremely appealing for any hungry Fargoan. The flexibility that comes with a quarter pound burger patty, one egg and cheese is endless. Bacon is a popular choice among patrons looking to spice up their Humpty Dumpty experience. Add a shot of Sriracha if you dare to walk the line of deliciousness and mediocrity. Ultimately, like any great burger, it comes down to the burger patty. The quarter pound greatness that comes off the JL grill is juicy and enticing enough to have anyone salivating.

www.fargomonthly.com

HPR’s Best Bets 2014

May 1st, 2014

JL Beers Awarded – Best Burger, Best Craft Beer Selection, and Best Lunch!

JL Beers went home from HPR’s awards event with a triple win, so it must be doing something right. Clearly the extremely fresh and tasty burger selection, fresh-cut fries and variety of dipping sauces have something to do with it.

2014 HPR Best Bets - Best Burger2014 HPR Best Bets - Best Craft Beer Selection

2014 HPR Best Bets - Best Lunch

www.hpr1.com 

2013 Best of the Red River Valley

Best Burger, Best Fries, and Best Beer Selection

Written by: Wendy Reuer of The Forum of Fargo-Moorhead on November 16th, 2013

Locations: 518 1st Ave. N., Fargo, (701) 492-3377; 2902 Highway 10 E., Moorhead, (218) 422-4400; 810 13th Ave. E., West Fargo, (701) 373-8484

Reaction to winning: “It’s always exciting to be recognized and honored as the local fans’ favorite in the community,” said Lance Thorson, part-owner of JL Beers. “We greatly appreciate that.”

Secret to your success: “We just love what we do and we’re passionate about craft beer, our burgers and our products,” Thorson said.

Something people don’t know about your business: JL Beers places a priority on using locally produced products as a way to give back. “Our potato products are all North Dakota potatoes, so they’re all grown locally,” he said.

JL Beers Says: ‘Tap That App’

Written by: Angie Wieck of The Forum of Fargo-Moorhead on December 7th, 2012

Photography by: David Samson

JL Beers is encouraging their customers to “Tap that App!”

The bar and restaurant has launched a free mobile app to help customers keep up with JL Beers’ ever-changing selection of tap beers, read, write and share beer reviews, and keep a diary of personal consumption and tasting notes.

Co-owner Lance Thorson came up with the idea based on existing beer review websites. He wanted to create a site that concentrated on the beers they serve locally.

Because JL Beers brings in several beers every week, it doesn’t print new menus each time a new product is introduced.

“This (the app) is the quickest and most informative way for us to get what we have on tap into the hands of our customers,” Thorson said.

MacDalton Berns and the team at Absolute Marketing in Moorhead made Thorson’s vision a reality.

They designed an app that also allows customers to search beer offerings by state or country of origin, by style of beer and by customer ratings.

Berns said the original app was quietly debuted months ago. After making a few enhancements based on customer feedback, a second version was recently launched. The app has now been downloaded more than 1,000 times.

The app is an extension of JL Beers’ social media strategy, Thorson said.

When customers post a comment through the app, they will be able to post that information to their Facebook page. Friends who see the post may continue a conversation about the beverage through Facebook.

“It kind of creates a beer culture and camaraderie,” Thorson said. “It’s just kind of a fun thing for our guests to experience and share with one another.”

To download the app, visit jlbeers.com/apps or search for JL Beers in Google Play or the Apple app store.

JL Beers has locations in Fargo, West Fargo, Moorhead, Grand Forks, Bismarck and Sioux Falls, S.D.

www.inforum.com

HPR’s Best Bets 2012

November 16th, 2012

JL Beers Awarded – Best Burger, Best Craft Beer Selection, and Best Lunch!

Locals are extremely vocal about their love of JL Beers. My goodness, this burger and beer joint has it figured out. Since opening, the place can hardly keep customers away. For one, JL Beers has a feel-good atmosphere, its menu is simple, its food is full-flavored and its beers selection is far from wimpy.

www.hpr1.com

2012 Best of the Red River Valley

Best Burger and Best Beer Selection

Written by: Tracy Frank of The Forum of Fargo-Moorhead on October 26th, 2012

Locations: Three locations in the FM area: 518 1st Ave. N., Fargo, (701) 492-3377; 2902 Highway 10 E., Moorhead, (218) 422-4400; 810 13th Ave. E., West Fargo, (701) 373-8484

History: JL Beers also won best burger last year. This is the third year in a row the business has won best beer selection.

Reaction to winning: “Woo hoo! We’re always excited to be recognized by our local customer base,” said Lance Thorson, JL Beers part-owner and director of construction development. “We strive to have the best burgers and the best beer selection in the area, so we’re thankful for the recognition.”

Reason for success:“We enjoy what we do, and we make it fun,” Thorson said. “We have a somewhat simple menu with the burgers and fresh-cut chips and fries, but we just strive to be the best at what we offer and offer good-quality products at a reasonable price.”

 

 

AdvoEats: JL Beers vs. Smashburger vs. Five Guys

Written by Matt Lech, Meghan Feir, Tyler Sorensen of MSUM’s The Advocate on November 17th, 2011

Photography by Jessica Fleming

1st Place: JL Beers

Matt Lech: “JL’s success is well-deserved, with its trendy atmosphere, excellent burgers and excellent selection of beers. The inevitable wait is always worth it.”

Meghan Feir: “They were accommodating, kind and gave me quick service. I only had to wait a few minutes to be seated, and after I ordered, it only took six minutes to receive my burger and fries. That’s what I call quality. The only thing I would change is the issue of water. You can get a bottled water, but free water is not offered. Their root beer is delicious, but slightly expensive at $4 a pop.”

Tyler Sorensen: “While JL is rightfully known for its wide selection of beer — it’s in the name, after all — for me, their burgers deserve just as much praise. I’ve never had a subpar dining experience. Even during their busiest hours, the wait staff are consistently polite and responsive. One never has to wait too long for their order. The atmosphere inside and outside is pleasant as well. A burger at J.L. Beers should be a rite of passage for everyone waiting to turn 21. It’s hands-down the best local restaurant franchise.”

www.msumadvocate.com

Moorhead JL Beers Opens Today

MOORHEAD – With to­day’s opening of a Moorhead JL Beers, the beer and burger joint now boasts four locations in the region, including the original in downtown Fargo and one store each in West Fargo and Grand Forks.

Written by Dave Olson of The Forum of Fargo-Moorhead on November 15th, 2011

MOORHEAD – With to­day’s opening of a Moorhead JL Beers, the beer and burger joint now boasts four locations in the region, including the original in downtown Fargo and one store each in West Fargo and Grand Forks.

As with earlier iterations, an effort was made to replicate hallmarks – and to some extent the limited seating capacity – of the first JL Beers, which opened in 2009 with the promise it could seat 1,000 people, 24 at a time.

While the Moorhead site can accommodate 47 visitors, it otherwise mimics the look of the original JL Beers.

It has tin ceiling tiles and interior brick walls made to look decades older than they are.

“We want to keep that feel when we open new buildings,” said Lance Thorson, who owns the business along with his father, Randy Thorson, his brother, Shawn Thorson, and Fargo businessman Warren Ackley.

The Moorhead JL Beers is built on the site of a former Pizza Hut that was demolished to make room for it.

As construction neared completion, doors stayed locked because of the number of people stopping in to check out the place, said Thorson, who added that, as far as advertising goes, the business relies on word of mouth and social-networking websites.

“It’s pretty amazing,” Thorson said on a recent morning as workers prepped the Moorhead site.

“We haven’t even opened our doors here yet, and we have almost 1,000 fans on Facebook,” he said.

With the “JL” paying homage to deceased longtime downtown Fargo bar owner Jim Lauerman, JL Beers spends a lot of time researching the beer part of their name.

“We work with distributors and breweries to bring a lot of specialty brews and one-offs,” Thorson said.

The menu at the Moorhead store is the same as at other JL Beers, and all have added two new selections: a Philly cheese burger and a slaw burger, the latter made with cole slaw and barbecue sauce.

About 50 people were hired to staff the new restaurant, which is only open to those 21 and older.

“A lot of (the employees) are part-time workers, college students who may want to work one or two nights a week,” Thorson said.

So, will the business be offering any promotions to get people in the door?

The short answer is no.

“You know what? Our prices are so low right now, we don’t put anything on special. Our food prices are pretty much as-is,” Thorson said.

When scouting potential locations, Thorson said JL Beers looked at many sites before settling on the east edge of Moorhead, an area he describes as undergoing something of a revival.

“A lot of places are remodeling and revamping their locations, making things look good again along here. We wanted to be part of that,” he said.

www.inforum.com